![]() Neon is following the unusual approach of moving the film “from city to city, theater to theater, week by week, playing in front of only one solitary audience at any given time.” And it will only be available in cinemas, with no home video, on-demand, or streaming release. It is Palme d’Or winner Weerasethakul’s ninth feature and his first shoot outside his native Thailand. There, she’s startled by a loud bang at daybreak and is unable to sleep. Swinton plays Jessica, a woman who travels from Scotland to Bogotá to visit her sister. It is also the Colombian entry for the International Feature Film Oscar. That’s the start of a cross-country tour in an unusual release strategy the distributor and the film’s director Apichatpong Weerasethakul announced in October for the Cannes Jury Prize winner and New York Film Festival selection. It will play the IFC Center in New York City through Saturday, January 1. PREVIOUSLY: Memoria took in $6,797 on one screen Sunday, the first day of the first week exclusive engagement for the Neon film starring Tilda Swinton. ![]() an outspoken advocate for the theatrical experience, called Memoria “the perfect film for this moment…Big cinema or bust.” She plays Jessica, a woman who travels from Scotland to visit her sister in Bogotá, where she’s startled by a loud bang at daybreak and is unable to sleep. Let’s embrace the darkness and dream, one at a time,” said Weerasethakul. ![]() “For Memoria, cinema experience is crucial or maybe the only way. Neon CEO Tom Quinn said the idea “to truly pay homage to this existential gem was to build a sort of traveling mecca of cinema that has the capacity to stop us in our tracks.” It was Colombia’s submission for Best International Feature Oscar. The film premiered at Cannes last year, winning the Jury Prize. Sony Pictures Classics, UAR Upbeat On ‘Parallel Mothers’ Open, ‘Licorice Pizza’ Expansion Amid Omicron - Specialty Box Office
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